As we look to turn our backs on 2020, and raise our glasses to a new year, the question still lingers as to whether the drinking habits developed in a COVID-era will prevail in a post-pandemic world. But alcohol has always lagged behind, whether because of complex shipping laws or consumers’ apparent reluctance to give up their local wine and liquor stores. Bar operators will be wise to serve on-tap seltzer not in 16-ounce tumblers, but in the Collins glasses used for vodka sodas, which feel like a slimline can of seltzer in the hand. Morning catch-ups at the coffee corner, afterwork happy hour at the favorite waterhole or weekend drinks in town have mostly been replaced (for now) with coffees-to-go, virtual apéros, or alfresco drinking in winter like in summer. From hard kombucha, coffee, and tea, to canned Old Fashioneds and flavored Margaritas, get ready for the RTD category to grow both wider and deeper in 2021 as more brands get in on the action. Here, we’ve polled a number of beverage professionals on the movements that have defined the previous year in drinking, asking them which trends should stay and which should … Some of the beneficial sustainability coffee trends include recyclable cups, reusable straws, and swappable cup programs like the Huskee Swap. It is the latter of these two points that signals 2021 may just be the year seltzer comes of age and makes it into the bar. Husky Injection Molding Systems Ltd. Consequently, low and non-alcoholic beverages are flooding the market and is the space to watch. We caught the first glimpses of this when Truly launched its Hard Seltzer Lemonade line in early 2020. 7 Drinks Trends To Watch In 2021 Hard Seltzer Will Move into On-Premise. 7 Drinks Trends To Watch In 2021 | VinePair, https://vinepair.com/articles/top-drinks-trends-2021/, wbs_cat Beer, wbs_cat Spirit, wbs_cat Wine, wbs_type Hard Seltzer, wbs_brand Truly Hard Seltzer, wbs_brand White Claw, classic cocktails, clean wine, dtc, hard seltzer, Lemonade, to-go cocktails, Katie Beal Brown Is Selling Hard Seltzer to an Unlikely Customer | VinePair, https://vinepair.com/articles/katie-beal-brown-lone-river-beverage-co/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand Lone River Beverage Company, hard seltzer, tequila. With this in mind, here are the top seven food and drink trends set to grow in 2021. As this happens, we will also start to see a further blurring of the lines over what an RTD can be. But make no mistake, that wall will need a new lick of paint come this time next year. Through collaboration with consumer analysts and insights from Mintel Trends, a global team of food and drink experts have identified new opportunities in line with three of the Mintel Trend Drivers: Wellbeing, Value, and Identity. For cocktail bars, the days of lengthy menus and labor-intensive proprietary ingredients are likely on ice for the time being. Fermented drinks as a health-booster. Some states, including Iowa and Ohio, have already signed laws making cocktails to-go permanent. Water kefir, with its more diverse probiotic strains shown to help boost the immune system and aid digestion, is gaining momentum and creeping into the mainstream. Functional and healthy beverages are on the rise, and no and low alcohol ready-to-drink offerings from North America to Europe and Asia-Pacific have boomed as they prove to be both a more convenient and ‘safer’ option in a world still plagued by COVID-19 measures and barrier gestures. hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, '6f6df69b-b895-434b-98e7-3d8933f8d362', {"region":"na1"}); Celebrity beverage endorsements are nothing new. By now, we are surely past the point of no return. The range comprises of an organic and vegan French rosé and Spanish white with no added sugar, with Diaz tapping into both the wellness trend and that of the growing ‘thirst’ for ‘pink’ wine. For being able to choose alcohol-free beverages without having to sacrifice flavors, fizz or authenticity. Even after the rollout of vaccines, we should not expect the hospitality industry to return to normal overnight — at least not as we knew it. This will become increasingly common in 2021, with champagne houses and vineyards looking to capitalize on the popularity of big names and celebrities looking to extend their brands. As we turn our gaze forward, there’s so much to be hopeful for, from widespread vaccinations to seeing friends and family IRL to returning to bars, restaurants — even the office. In the past few years when we have observed coffee trends, the trend has been leaning more towards of functionalism and precise execution of specialty coffees. In 2021, the coffee trends are sure to include: Sustainability: In recent times, a major attribute that coffee drinkers look forward to is the sustainability of their coffee. Well, spirit brands and hotel chains like the Marriott have wasted no time to offer the perfect solution and create a variety of delicious, bartender-quality, ready-to-drink cocktails in cans. In the long run, better-educated consumers are always a good thing for trade. Could 2021 Be the Year of the Pizza Luge? Upcoming supplier webinars. 15 Food Trends Emerging in 2021 Within the Food, Drink and Restaurant Industry from Big 7 Travel. ahead at the key trends impacting cocktail consumption and the spirits business in 2021, in association with The Future Laboratory. Meanwhile, neighborhood brunch spots will start to add a couple of craft hard seltzers on their beer lists, alongside IPAs and sours from treasured local breweries. While some may have enjoyed following online mixology tutorials to create their own home-made cocktails, many long for the days when original creations were served ready-made for immediate consumption. Paul believes high-quality, non-alcoholic drinks will also continue to rise in popularity in 2021. The draw? The savviest bars and restaurants will be quick to realize this. Increased awareness on the importance of fueling our body with quality and nutritious food and drink is driving a rapid growth in fermented beverages, occupying a significant portion within the functional and healthy drinks category. The federal government’s lack of support for the hospitality industry during the pandemic has been deplorable. With staycations and garden gatherings ready to take Brits by storm this summer, we look into the food products that are set to fly off the shelves. As is the fermented Mexican soda Tepache – another healthy, flavorsome, sustainable alternative to kombucha. The gargantuan sales increases we’ve continued to see this year therefore arrived without an asterisk, or the need to mention the lost sales in bars and restaurants. For indulging in a drink without having to abstain completely. While not new in itself, it has promising prospects in this ‘health-conscious’ era, but hey, it’s just a gut feeling! At-home dining. Starbucks’ Next Beautiful Pink Drink … The research analysis focuses on important industry trends as well as other advancements which are on the horizon. 08 Jun 2021 Tue A Visual Guide to the Top 10 Trends in Beverage Packaging; On-demand webinars. For drinking less in quantity but better in quality. With movements like mindful drinking and “sober curious” gaining popularity, research indicates that alcohol consumption has declined with younger generations drinking less as they show greater interest in holistic wellness and health. This report draws on insights from Bacardi-led consumer and brand ambassador surveys, interviews with the bar and restaurant trade, Nielsen CGA data, and The Future Laboratory’s independent research. Now that we’re into the thick of 2021, perhaps you are spotting an uptick in some interesting new food trends. Restaurants will be quick to realize this Jun 2021 Tue a Visual Guide to Top! 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